Article

Grandma’s Recipes for a Business Appetite

Heart, hustle, and heritage are what typically come to mind when people think of Black-owned food businesses. And that’s true. Scaling that passion into a sustainable, revenue-generating brand? That takes a lot more than a killer jollof recipe or the fluffiest puff puff. Many food entrepreneurs begin with recipes passed down through generations, cooked with […]
Article

Cultural Marketing Innovation

Before I define the connection between cultural diversity and marketing innovation, I’d like to clarify how I understand the terms. Cultural diversity encompasses many components, from ethnicity and language to broader demographics, beliefs, and customs. It reflects the unique ways individuals and communities view the world and interpret their surroundings.  Marketing innovation, on the other […]
Article

Bridging Culture and Luxury

I started Omi Woods after inheriting my grandmother’s Caribbean bangles. Like so many in the Caribbean, our family honours passing down jewellery as a tradition. My mother and aunts all received their own sets, but when it was my turn, I struggled to find fine jewellery that reflected my culture as a Black woman. I […]
Article

Branding with Purpose

I have always believed that representation in leadership is a competitive advantage. Over the years, I have observed how businesses prioritising diversity in leadership strengthen their brand identity and drive sustainable growth. Leadership that authentically reflects an organisation’s position sets the stage for long-term success by encouraging innovation, improving decision-making, and attracting talent and customers […]
Article

Blueprints for Change

Architecture has the power to shape the world around us. As founders, Shane and I have always been committed to using that power to reimagine spaces that serve and reflect marginalized communities, particularly Black communities. We believe good design goes beyond just aesthetics. It should be rooted in culture, community, and history. This philosophy drives […]
Article

Expanding Your Market

The business landscape is constantly shifting, and the companies that thrive are the ones that anticipate change. In these times of rapid transformation, the ability to innovate, scale, and adapt is the difference between success and stagnation. Throughout my career, spanning North America, Europe, and Africa, I’ve navigated the markets with organizations and in my […]

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