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Branding vs. Marketing: What’s the Difference and Why Does It Matter?

Think about the last product you bought. Was it the best option on the market, or was it the brand you trusted most? Branding and marketing often get tangled together in business, but they play very different roles. Branding shapes perception while marketing sparks action. Understanding how they work together

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Show Me Your Friends

Your network determines your potential to make an impact and income. Be deliberate about learning the people you want to serve – who they are, what they like and dislike and what they need. An African proverb says, “He who has a shop must learn to smile”. Position yourself to

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