Article

The Economic Gravity Problem

Money behaves like gravity, an invisible force shaping economies. In Black Canadian communities, this force is pulling purchasing power away, creating a severe financial imbalance.

This isn’t just about “buying Black”; it’s about understanding the hidden physics of economic circulation and leveraging artificial intelligence to redirect financial flows back into our communities.

The Economic Reality

Canada has 1.5 million Black citizens (4.3% of the population), yet Black entrepreneurs represent only 1.3% of business owners, compared to 2.3% overall. Black-owned businesses make up just 2.4% of all Canadian enterprises.

Studies show that in Black communities, only about 2% of dollars circulate within Black-owned businesses before leaving. Money generally circulates 6-8 times within a community before exiting, but that number plummets to 1.2 times for Black communities. This economic leakage weakens financial stability and limits wealth-building opportunities.

AI as a Game Changer

Traditional solutions focus on directories and awareness campaigns, addressing symptoms rather than the root issue. AI, however, offers a transformative approach.

Instead of just helping consumers find Black businesses, AI can track spending patterns, predict where dollars will leave the community, and intervene precisely when needed. Imagine your phone suggesting a Black-owned restaurant just before you place an order elsewhere. This is economic engineering, not mere convenience.

AI can also optimize Black business networks, strengthening supply chains and increasing the multiplier effect, ensuring that dollars circulate longer within the community.

The Nod’s Economic Field

The Nod App is pioneering Canada’s first AI-driven “economic gravitational field,” designed to keep Black dollars circulating within Black businesses. 

Its radar feature highlights nearby Black-owned businesses and tailors recommendations based on location, preferences, and real-time data. As more people use the app, its network effects grow, making economic retention easier. 

Check out pg 44 to download the app and be part of the economic evolution.

The Opportunity for Growth

Matching Black business ownership to population representation from 1.3% to 4.3% would create 45,000 new Black-owned businesses in Canada. Doubling Black enterprises from 2.4% to 4.3% would be another critical step toward closing wealth gaps. Each gain contributes to generational wealth, ensuring that dollars stay within the community rather than flowing outward.

Building Economic Sovereignty

The ultimate goal isn’t just increased spending at Black businesses but achieving economic sovereignty. AI makes this possible by reshaping financial pathways, transforming Black Canadians from passive consumers into architects of their own economic future.

Financial resources naturally follow paths of least resistance, but with AI, we can forge new routes, ensuring wealth stays in Black communities. The question isn’t whether this technology will redefine Black Canadian economics, but whether we will take control of that change.

Vanessa Maidoh

Vanessa Maidoh

About Author

With over 20 years in IT and software engineering, I bring extensive expertise in system development and testing across various sectors, most recently contributing to healthcare technology solutions at TELUS Health. As I transition to new opportunities, I'm eager to apply my skills to innovative AI/ML projects. As an AI/ML enthusiast and ethics advocate, I'm passionate about AI's transformative potential and the importance of its responsible development. I frequently share insights on AI advancements and ethical considerations, championing innovation that prioritizes safety, fairness, and societal benefit. My goal is to contribute meaningfully to AI ethics, ensuring our technological progress aligns with responsible development and deployment.

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