Article

Applied AI

Canada’s position as a global leader in AI is well-established, thanks to institutions like Mila, the Vector Institute, and Amii. However, I believe the true opportunity lies in bridging the gap between research and real-world application—a space where innovation meets impact. This next frontier, aptly called “Applied AI,” harnesses AI technologies to solve real problems, enhance efficiency, and create meaningful change in diverse communities.

Throughout my career, I’ve been driven by a singular mission: to ensure that innovation uplifts rather than excludes. By equipping Black innovators, entrepreneurs, and professionals with the tools to integrate AI into their work and lives, I’ve aimed to lay a blueprint for transformative growth. Founding initiatives like Circles of AI and Mosaic Accelerator have been part of this vision—creating spaces where underrepresented voices can thrive.

An Unconventional Journey to Tech Leadership

My journey to tech leadership hasn’t been a typical one. With a degree in German Literature, I’m not a formally trained technologist—and I wear that as a badge of honour. My path has been fueled by curiosity and a passion for connecting communities through technology. Leading seven tech startups and launching accelerators taught me one invaluable lesson: technology should be a tool that amplifies marginalised voices and makes the impossible accessible to everyone.

AI and machine learning are just the latest tools in this journey. They hold unparalleled potential to break down barriers and create pathways for those historically excluded from tech spaces. Yet, achieving this potential requires active inclusion and deliberate effort to bring diverse communities into the fold.

Transforming Lifestyle Sectors with AI

Applied AI’s reach extends beyond the business world into lifestyle sectors, where its potential is transformative.

  • Media: AI democratises content creation, amplifying underrepresented voices.
  • Food: AI tools empower chefs to innovate while tackling food insecurity.
  • Travel: AI personalizes experiences and highlights Black-owned businesses.
  • Fashion: AI fosters inclusivity through adaptive design processes.

But the real magic lies in the unexpected: AI preserving endangered languages, creating interactive cultural narratives, and elevating everyday voices. For Black innovators, this represents an unparalleled opportunity to redefine representation and reimagine our place in the world.

Success Metrics & Misconceptions

Applied AI isn’t just a tool; it’s a platform to reimagine how we measure success in entrepreneurship. Traditional metrics, often narrowly focused on profit and scalability, overlook ventures prioritizing social impact or cultural preservation. Through Mosaic Accelerator, I’ve worked to redefine success metrics—like community engagement and societal contribution—that better reflect the values of diverse entrepreneurs. This is about creating space for us to thrive on our terms.

Within Black communities, misconceptions about AI often hinder engagement. While bias in AI systems is a valid concern, disengagement is not the solution. Active participation is key to identifying and correcting these biases, and shaping systems that reflect our own values and needs.

Another barrier is the assumption that AI demands advanced technical expertise. In reality, many AI tools are user-friendly and accessible, enabling non-technical individuals to leverage them for both personal and professional growth. With the right guidance, anyone can unlock AI’s potential to enhance their work and lives.

Creating Inclusive Cultural Narratives

AI offers tools to build inclusive cultural narratives, from preserving oral traditions to producing AI-generated art reflecting diverse identities. By using these technologies, we can take ownership of our stories, celebrate our heritage, and inspire future generations.

Unexpected opportunities abound—reviving lost histories, developing accessible fashion hubs, and creating immersive cultural experiences through augmented reality. These advancements aren’t merely about efficiency; they’re about empowerment and imagination.

Breaking Barriers in AI

For Black entrepreneurs, barriers to AI adoption include limited access to education, hiring biases, and underrepresentation in tech. Overcoming these challenges requires community-driven training programs, mentorship, and inclusive professional networks. Representation is critical: when we succeed, we inspire others to pursue and thrive in AI, creating ripple effects that strengthen our communities.

Practical AI in Action

What does Applied AI look like in practice? I’ve seen AI-driven tools help non-technical entrepreneurs create e-commerce platforms, streamline logistics, and analyze customer trends. I’ve watched chefs use AI to design menus that balance creativity and sustainability, and artists develop work that bridges traditional mediums with technology.

Consider AI tools in education—enabling students in underserved communities to access tailored learning resources or virtual mentorship programs. Or healthcare, where AI is used to identify inequities in patient care and streamline medical processes. These real-world applications move beyond the theoretical to drive tangible outcomes that benefit everyone.

Mentorship, Networking, and the Power of Connection

Mentorship and networking have been foundational in my journey, and they’re essential to increasing representation in advanced tech spaces. Programs like Mosaic Accelerator bridge the gap by connecting Black, women entrepreneurs with established business leaders. These relationships foster guidance, encouragement, and practical insights, ensuring that success becomes a collective achievement rather than an individual triumph.

To aspiring Black innovators, my message is clear: Start where you are and lean into your curiosity. You don’t need to know everything to begin. This work isn’t about mastering the technology overnight. It’s about starting with the tools available, asking questions, and thinking boldly about what’s possible. AI’s power lies in its flexibility and its ability to adapt to different challenges and opportunities—yours included.

Shaping the Future, Together

The possibilities within AI are vast, but its true power lies in its ability to empower individuals to imagine and create what was once considered impossible. For those bold enough to step into this space, the future isn’t just promising—it’s ours to define. By leveraging Applied AI, we can create a world where technology works for all of us—uplifting voices, solving problems, and shaping systems that reflect our values. The time to act is now—let’s build it, together.

Rochelle Grayson

Rochelle Grayson

About Author

Rochelle Grayson, Founder of Mosaic Accelerator, is a serial entrepreneur and digital executive with over 30 years of experience in business, technology, entertainment, and education. Rochelle launched the Mosaic Accelerator to empower and equip non-technical, intersectional, marginalized, and BIPOC women with the skills and resources needed to create and scale thriving, tech-enabled businesses that drive economic growth and social impact. As an Executive-in-Residence (EiR) at New Ventures BC, Rochelle has also mentored over 150 tech startups in the last 4 years. Throughout her career, Rochelle has led and launched several start-ups and innovative digital initiatives, working with a combination of both small and large companies, as well as highly analytical and creative individuals. Rochelle is equally comfortable discussing artificial intelligence (AI), digital business models, digital marketing trends and strategies, online community building, and the latest tech. Furthermore, as an Afro-Latin, trilingual, multicultural individual who has lived and worked in Africa, Europe, Latin America, and North America, Rochelle truly appreciates and brings a global Indigenous perspective to all her ventures and activities. Recognized as one of Canada's Top 100 Most Powerful Women by the Women's Executive Network, Rochelle has been named "The New Executive Cool Hunter" by Canadian Business Magazine, awarded one of Vancouver's Top Forty Under 40 by Business in Vancouver, and listed among Vancouver's Top 10 Technology Women. Rochelle holds an MBA in Finance and Business Policy from the University of Chicago and Six Sigma (Black Belt) Master Certifications in Product Development Management and Business Facilitation. She is also the author of Foundations in Digital Marketing (BCcampus) and Applied Marketing (Wiley).

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