Charles Shima is the visionary founder of Tourifique, a groundbreaking platform dedicated to redefining travel and events for the Global African Diaspora. With a passion for connecting people to culture through immersive and authentic experiences, Charles combines his entrepreneurial acumen and deep understanding of Afrocentric heritage to address the gaps in representation within the travel industry. Born in the DRC and raised in Rwanda, Charles’s journey reflects resilience and an unwavering commitment to creating spaces where culture and innovation intersect. He is a strong advocate for equity in tourism and works tirelessly to empower small tour operators and local communities through meaningful partnerships. With an eye on expanding to global markets like Africa and Europe, Charles envisions a future where Tourifique creates millions of jobs for Global African Youth in Canada and beyond.
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