Business Finance

New Money, New Conversations

As Black entrepreneurs and business owners rise into wealthier categories, often termed “new money,” the challenge is not just earning more but managing and growing it over time. One key factor in this transition is mastering high-asset management, which involves complex financial strategies specifically designed for individuals with significant resources. Understanding these strategies is essential to ensure that wealth becomes generational.

Financial Strategies: Beyond the Basics

High-networth individuals (HNI) often have access to financial strategies that go beyond conventional methods. Private equity and venture capital allow them to invest in private companies before they go public, offering significant returns, though with higher risks. Similarly, hedge funds offer growth through advanced strategies like short-selling and leveraging, requiring substantial minimum investments and a seasoned financial team to manage the risks.

Another crucial aspect of wealth management is tax optimization and estate planning. HNIs often set up trusts or family limited partnerships (FLPs) to minimize tax burdens and ensure smooth wealth transfer across generations. This shift in mindset emphasizes preserving and passing down wealth rather than just growing it.

Business Funding: Beyond Capital

For Black entrepreneurs entering this high-asset bracket, the conversation around business funding becomes more sophisticated. Options like venture capital and mergers require more than just capital—they demand expert advice from accountants, financial advisors, and legal experts. Their guidance ensures that businesses grow strategically, protecting entrepreneurs from unfamiliar risks.

Preparing for Asset Management Conversations

When meeting with an asset manager, it’s important to have clear financial goals and a firm grasp of your risk tolerance. Whether the focus is on growing wealth, preserving it, or planning philanthropic ventures, aligning financial actions with personal ambitions is key. Proper documentation, like tax returns and business financials, helps provide a clear financial picture, especially for legacy and estate planning. These conversations are vital in ensuring that wealth meets future family needs.

Banks also provide tailored services like private banking, bespoke lending options, and family office support for HNIs. These solutions address the complexity of global assets and diverse investments. Building a personalized relationship with banks is necessary to meet the unique financial needs of high-asset individuals.

Common Mistakes and the Power of Mentorship

For Black entrepreneurs, the transition into high-asset categories often brings unique challenges, particularly when systemic bias or a lack of access to certain networks persists. This is why building strong, strategic networks is critical. Mentorship can a;sp bridge the gap, offering insights into wealth management strategies that might otherwise remain hidden. It provides not just financial advice but cultural relevance—helping HNW individuals avoid common pitfalls, navigate complex wealth-building tools, and access key financial professionals, from tax specialists to legal experts.

Ultimately, it’s about more than having money—it’s about using it wisely.  Through strong mentorship and professional networks, Black entrepreneurs can ensure their wealth grows and lasts, laying the foundation for future generations.

Shawnnette Fraser

Shawnnette Fraser

About Author

Shawnnette is currently the AVP, Business Segments, Wealth Advice, and previously, District Vice President, supporting the Calgary North District, which consists of 20 Branches within Calgary and surrounding area. Throughout her tenure with TD, Shawnnette has been recognized multiple times for her outstanding leadership in sales management, business results and has a personal brand of attracting and developing our leaders of tomorrow. She is known for her ability to motivate and engage teams to exceed objectives in sales and customer experience and because of this, she has held progressively more senior roles within TD Canada Trust and across multiple business lines, in various cities in Alberta and British Columbia including Vancouver, Edmonton and Calgary to name a few. She started as a full-time agent with TD Bank, EasyLine/Phone Channel after finishing her Bachelor of Commerce Degree at the University of Alberta. While completing her B. Comm., she also completed multiple courses related to banking including working towards her Professional Financial Planning designation.

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