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Cultural Marketing Innovation

Before I define the connection between cultural diversity and marketing innovation, I’d like to clarify how I understand the terms. Cultural diversity encompasses many components, from ethnicity and language to broader demographics, beliefs, and customs. It reflects the unique ways individuals and communities view the world and interpret their surroundings.  Marketing innovation, on the other […]
Article

Grandma’s Recipes for a Business Appetite

Heart, hustle, and heritage are what typically come to mind when people think of Black-owned food businesses. And that’s true. Scaling that passion into a sustainable, revenue-generating brand? That takes a lot more than a killer jollof recipe or the fluffiest puff puff. Many food entrepreneurs begin with recipes passed down through generations, cooked with […]
Article

Innovating Safely

When I moved from Cameroon to Canada, it was a big change. I had to learn how to adapt quickly to new ways of living and working. Everything felt unfamiliar, but that experience taught me how to adjust fast and connect with people from different backgrounds. Those lessons became the foundation of my approach to […]
Article

Nurturing the Next Generation

Young people have been told to shrink themselves, to fit into boxes they didn’t build. I know the feeling. I was once searching for a space where my identity, voice, and purpose mattered. That search became the foundation for Realize Your Potential (RYP), a space rooted in identity, healing, and action. RYP isn’t about teaching […]

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