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AI Beyond the Hype
“Alexa, write me a business plan.” Silence. “ChatGPT, design my entire marketing strategy.” Processing… “Hey Siri, can you just run my business while I go to the beach?” We’ve all had that fleeting fantasy of AI taking over the tedious aspects of our work. But between the apocalyptic headlines and the Silicon Valley hype, there’s […]
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Corporate Strategy, Cultural Leadership
I didn’t set out to become the leader of Western Canada’s largest and oldest cultural festival, Cariwest. But when I saw a glaring gap in how the festival was being marketed, I knew my expertise in business development and marketing could fill that void. I wasn’t looking for a new challenge, but the call to […]
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Earn While You Learn
For many postgraduate students, financial stability can feel like a distant dream. Tuition fees, living expenses, and the pressure to gain experience often leave students waiting until after graduation to monetize their skills. But why wait? With the right mindset and strategy, you can turn your academic knowledge into income while still in school. You […]
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Expanding Your Market
The business landscape is constantly shifting, and the companies that thrive are the ones that anticipate change. In these times of rapid transformation, the ability to innovate, scale, and adapt is the difference between success and stagnation. Throughout my career, spanning North America, Europe, and Africa, I’ve navigated the markets with organizations and in my […]
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A Legacy in the Making
Growing up in a household of ten, I quickly learned that survival meant showing up and standing out. There was no room for excuses. As one of the youngest, I watched my older siblings carve their own paths, leaving me with a constant yet sharpening pressure to meet up. They had already made history. My […]
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Sign, Seal, Succeed.
Starting a business is an exciting journey, and one of the most critical steps in building a strong foundation is legal registration. As an entrepreneur, especially from the BIPOC community, ensuring that your business is properly registered is a key step in protecting your interests, unlocking funding opportunities, and positioning yourself for long-term success. Why […]
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Understanding Liability
Over the years, I’ve witnessed many business owners overlook critical legal risks, often to the detriment of their financial and personal well-being. Even today, many fail to see the importance of selecting the right legal structure, drafting comprehensive employment contracts, implementing intellectual property (IP) protection agreements, or adhering to statutory policies. Risk management is essential […]
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For What It’s Worth: The Power of Confident Pricing
Every entrepreneur, at some point, faces a critical question: “Is my price too high?” This moment of doubt often arises when customers hesitate, competitors undercut your rates, or investors challenge your valuation. But here’s the truth: your price reflects your value. Standing firm on it is not about stubbornness; it’s a strategic decision that reinforces […]
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