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AI Beyond the Hype
“Alexa, write me a business plan.” Silence. “ChatGPT, design my entire marketing strategy.” Processing… “Hey Siri, can you just run my business while I go to the beach?” We’ve all had that fleeting fantasy of AI taking over the tedious aspects of our work. But between the apocalyptic headlines and the Silicon Valley hype, there’s […]
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Corporate Strategy, Cultural Leadership
I didn’t set out to become the leader of Western Canada’s largest and oldest cultural festival, Cariwest. But when I saw a glaring gap in how the festival was being marketed, I knew my expertise in business development and marketing could fill that void. I wasn’t looking for a new challenge, but the call to […]
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Earn While You Learn
For many postgraduate students, financial stability can feel like a distant dream. Tuition fees, living expenses, and the pressure to gain experience often leave students waiting until after graduation to monetize their skills. But why wait? With the right mindset and strategy, you can turn your academic knowledge into income while still in school. You […]
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Expanding Your Market
The business landscape is constantly shifting, and the companies that thrive are the ones that anticipate change. In these times of rapid transformation, the ability to innovate, scale, and adapt is the difference between success and stagnation. Throughout my career, spanning North America, Europe, and Africa, I’ve navigated the markets with organizations and in my […]
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The Franchising Journey
When my family and I moved to Canada in 2000, I had no idea I would one day become the first African woman to own a UPS franchise. My journey started with challenges many immigrants face; finding a job, adapting to a new culture, and proving my worth in a society that often underestimates us. […]
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Building The Right Team
For most companies, progress in these current times is heavily dependent on innovative breakthroughs, which relies on the team, and this means that for companies to stay relevant, they need to build a solid team. Team building is a core part of the recruitment process, which is why this article aims to explore how companies […]
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The Taxation Conversation
“Why do I have to pay so much in taxes?” — This is a question I hear all the time. In truth, filing taxes, without the right expertise, can be tedious, confusing and—at—times, very frustrating. But here’s the real kicker: Many individuals and businesses unknowingly overpay, parting with cash that could have served better purposes. […]
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The Art of Negotiations
Success in business negotiations requires more than strategy. It demands confidence, humility, intuition, and relationship-building. Throughout my career, spanning media, academia, and the arts, I’ve learned that these principles shape how we engage with stakeholders and secure meaningful opportunities. Confidence has been my foundation. The belief that I can figure things out, even without all […]
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